The Scoville System

How the system works.

We turn product seeding into a scalable acquisition channel.

What the system has produced
1500+
Creators seeded per month
7.2x
Blended ROAS at scale
+500K
Attributed revenue
20+
Ad accounts run

What we do

Three steps, in order. Each one hands something concrete to the next.

Step 01

Plan

We look at your margins, sales history and goals, then set the most you can pay for a new customer and still make money.

You get
A clear target cost per customer
Step 02

Create

We send your product to hundreds of small creators, follow up until they post, and save every post with its own tracked link.

You get
A content library ranked by sales
Step 03

Convert

The best posts become ads with a cost cap based on your plan. Ads that can't hit the target don't spend.

You get
Ads that only spend when they pay

This you?

01Spend more and lose margin, spend less and stall. Neither option grows the business.
02The product sells. Getting it in front of new people is the part that keeps breaking.
03The creative pipeline runs dry every month and every new asset is a fresh guess.
04You've paid agencies who reported on impressions instead of revenue.
05You know influencer marketing works for other brands and have no idea how to run it at volume.
The system was built to fix these problems. It works in three stages. See how it works
Stage 01 / Seed

Get your product into the right hands.

Think of it as handing out free samples, but to people with an audience. We find small creators who fit your brand, send them the product and remind them to post. You only pay for product and shipping.

01

Find

We look for creators whose followers look like your customers.

02

Send

We handle the messages, the shipping and the reminders.

03

Post

Creators share honest content with their followers, with a link back to your store.

Stage 02 / Capture

Keep every post. Learn from every post.

Each post is useful twice: once when it goes live, and again later as an ad. We save all of it automatically and track how much each post sells.

Collect

Every post is saved the day it goes live, so nothing gets lost in a DM.

Sort

Content is organised by creator, product and format, ready to use.

Rank

Tracked links show which posts brought in sales, so the best ones rise to the top.

Creator post
Creator post
Creator post
Creator post
Stage 03 / Launch

Turn the winners into ads, at a price you set.

First we work out how much a new customer is worth to you. Then the best posts go live as ads with a cost cap. If an ad can't bring in a customer under that price, it doesn't spend.

01

Know your numbers

We use your margins to set the most you can pay for a new customer.

02

Launch the winners

The top-ranked posts become ads, so every ad starts from content that has already sold.

03

Spend only when it pays

Cost caps stop money going to ads that miss the target.

04

Keep the pipeline full

Stage one keeps sending new posts, so there is always a next ad to test.

Case studies

Results from brands we work with.

Case 016 months
Reduction in CAC-30%
Increase in ad spend2X
Increase in new customer revenue+55%
Increase in recurring revenue+20%
Case 024 months
Reduction in CAC-22%
Increase in ad spend+60%
Increase in new customer revenue+40%
Increase in recurring revenue+12%
Case 039 months
Reduction in CAC-18%
Increase in ad spend1.7X
Increase in new customer revenue+47%
Increase in recurring revenue+40%

What the first ninety days look like.

Weeks 1-2

Creator pool built, offer and hooks defined, tracking set up. First shipments go out.

Weeks 3-6

Posts land at volume. Tracked traffic tells us which creators and which hooks earn.

Weeks 6-10

Winners move into paid. Spend goes up only while the margin target holds.

Weeks 10+

New markets and formats open up. If you want more, we can also manage your full Meta account.

Run the system
on your product.

Thirty minutes. We look at what you sell, what you spend, and which stage you start at. If the system doesn't fit, we'll say so on the call.